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Engagement flow

Keep track of member involvement with the engagement ladder
2 min read
Last update: Jul 3, 2023

In this guide, you will learn how to get more engaged with your movement. We will explain how you can define the engagement flow, also called engagement ladder, for your movement.

Engagement is a key goal for any nonprofit or activist organization, and having a solid engagement flow in place is essential for success. An engagement flow is a plan that outlines how you will engage with your audience, how you will build relationships with them, and how you will encourage them to take action.

An engagement flow, also called engagement ladder, is a way to categorise and segment the people involved in your action, from the most committed to the least committed.

A little girl climbing up a ladder, speaking to large businessmen

Empower people by providing them with an engagement ladder, by Joppe | Generated using Dall-e

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