Activist HandbookOn this page
In this chapter, we explain what a campaign strategy is. We show various examples of different types of campaign strategies that activists use, and we provide you with workshops to help you write your own.
With a good campaign strategy, your movement or campaign makes more impact. In the articles below, we help you define what exactly the change is that you want to achieve, and what steps you need to take to get there.
Before you can start to define your strategy, you need to get a group of likeminded people together and organise yourselves. After you have defined your strategy, we recommend you to browse through our list of tactics to get inspiration.
Stay focused on your goal, by Joppe | Generated using Dall-e
Other strategy guides
Improve this chapter
You can make this chapter about campaign strategies better!
Some potential new sub-pages:
Interventions: things your movement can change about society/in a community (see more in ‘types of strategies’)
problem analysis (a workshop style article?)
Chapter organisation:
- Add link to ‘power mapping’ guide on ‘stakeholders’ page
Search keywords
People are searching for:
Keywords | Monthly global searches* | Relevancy |
|---|---|---|
strategy activism | 0 | high |
activist strategy | 70 | medium |
activist strategies | 160 | high |
campaign strategy | 2.7K | high |
forms of activism | 330 | high |
types of activism | 1.3K | high |
How to deal with opposition | 140 | high |
problem analysis | 6.6K | low |
root cause analysis | 90.5K | low |
5why analysis | 14.8K | low |
How to be an effective ally | 30 | high |
How to run an effective campaign | 20 | medium |
How to make your activism more effective | 0 | high |
power mapping (overlap with irrelevant ‘power outage map’) | 9.9K | medium |
*According to Semrush
External resources
Creative Commons resources
Campaign Strategy: Start Here by Commons Library
Collection: Developing a Strategic Plan by Community Tool Box
Developing Strategic and Action Plans by Community Tool Box
Collection: Assessing Community Needs and Resources by Community Tool Box
Collection: Analyzing Community Problems and Solutions by Community Tool Box
Collection: Deciding Where to Start by Community Tool Box
Collection: Choosing and Adapting Community Interventions by Community Tool Box
Strategy by The Change Agency
Systems Thinking and Campaigning by Nicky Ison
Copyright resources
Gene Sharp, The Politics of Nonviolent Action [Book].
How to Move from Vision to Action by Mary Joyce
Choose Your Own Activism Strategy Adventure by Mary Joyce
Developing Strategic Campaigns: An ITF Manual for Trade Union Activists, Educators and Organisers by International Transport Workers' Union
The People Power Manual by The Change Agency
