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Campaign strategy 🎯

Guide for activists: political campaign strategies
2 min read
Last update: Feb 14, 2023
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In this chapter, we explain what a campaign strategy is. We show various examples of different types of campaign strategies that activists use, and we provide you with workshops to help you write your own.

With a good campaign strategy, your movement or campaign makes more impact. In the articles below, we help you define what exactly the change is that you want to achieve, and what steps you need to take to get there.

Before you can start to define your strategy, you need to get a group of likeminded people together and organise yourselves. After you have defined your strategy, we recommend you to browse through our list of tactics to get inspiration.

A dart hitting a dart board right in the center

Stay focused on your goal, by Joppe | Generated using Dall-e

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  • Interventions: things your movement can change about society/in a community (see more in ‘types of strategies’)

  • problem analysis (a workshop style article?)

Chapter organisation:

  • Add link to ‘power mapping’ guide on ‘stakeholders’ page

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