Here you will find articles and resources to help you write a strategy for your movement. We have added step-by-step guides for organising workshop sessions to start writing a strategy together with fellow rebels.
Methods for developing a strategy
- Theory of Change (ToC): A methodology used for strategy and evaluation. The model of ToC starts by defining a long-term goal and then works backwards by identifying preconditions needed to achieve this goal.
Templates & workgroup guides
There is no “one right way” to capture and communicate all the elements of strategy. Some organisations have a preference for simple one-page tables. Others use longly narrative formats or complex documents that extend to 20 pages or more. Some templates we’ve seen used effectively are:
tCA strategy chart: This chart shows the anatomy of a campaign strategy. It provides a compact overview of different elements of strategizing and suggestions for processes your group can use to develop them.
tCA campaign strategy template: a template incorporating elements of strategy and suggested processes to develop each element with members of your group
tCA Basic strategy grid: An adapted version of the Midwest Academy’s community organising grid, this simple table provides one way of developing and integrating key pieces of a strategy in a logical sequence.
tCA Strategic planning template: This format has been used by medium-sized environment groups in their annual planning cycle. A simple table requiring vision, objectives, resources and performance indicators. The table is also useful for evaluation purposes.
Planning Your First Campaign: Everyday Activism Handout Pack by Campaign Bootcamp
The Campaign Canvas by Mobilization Labs
7 Tools for Defining Your Campaign Problem by Mobilization Labs
Power Mapping and Analysis by Anita Tang
Campaign Research 101 by Jessica Kendall