A hoax is a deliberate deception designed to create awareness or to further a political, social, or commercial agenda. In the digital age, hoaxes are easy to create and can quickly go viral, making them an attractive tactic for activists.

However, before using a hoax, activists should consider the potential risks and rewards. On the one hand, a successful hoax can generate a lot of attention and help to further a cause.

On the other hand, a hoax can backfire, leading to negative publicity and loss of credibility. This guide will provide activists with information about how to create and disseminate a successful hoax. It will also offer advice on how to avoid the pitfalls that can come with using this tactic.

External resources #

• Pranks, Performances and Protestivals by Iain McIntyre