In this chapter we will discuss how to keep in touch with your fellow activists, how to formulate a message for your target audience and how to reach out to the press.
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What is your message and who are you sharing it with?
Where do you share your message?
- Social media: Stop mindlessly feeding the algorithm and start using social media effectively for your movement.
- Chat apps: Learn how to use chat apps such as WhatsApp to broadcast messages to members of your community.
- SMS campaigns: Spread your message and call people to action using text messages.
- Phone banking: Have effective conversations over the phone on a large scale.
- News media: Learn how to write press releases
- Public speaking (not yet created): Learn how to give a speech during a protest.
- 🎨 Visual identity: Read this guide on how to create a brand kit.
- 🎥 Videos: Learn how to record videos of your actions.
- 📸 Photos: Become a professional photographer at protests.
- 🔴 Livestream: Learn how to organise a livestream.
- 🏡 Action back-office: Every action needs people who stay at home or in the office to edit and share media online.
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