In this chapter we will discuss how to keep in touch with your fellow activists, how to formulate a message for your target audience and how to reach out to the press.
Where do you want to share your message?
: Stop mindlessly feeding the algorithm and start using social media effectively for your movement. Social media
: Learn how to use chat apps such as WhatsApp to broadcast messages to members of your community. Chat apps
: Spread your message and call people to action using text messages. SMS campaigns
: Have effective conversations over the phone on a large scale. Phone banking
: Learn how to write press releases News media
(not yet created): Learn how to give a speech during a protest. Public speaking
🎥 : Learn how to record videos of your actions. Videos
📸 : Become a professional photographer at protests. Photos
🔴 : Learn how to organise a livestream. Livestream
🏡 Action back-office : Every action needs people who stay at home or in the office to edit and share media online.
Global Climate Strike in London – Global Climate Strike in London. Tens of thousands turned out in central London to call for radical change to climate policies. The day included speeches and a march through central London. ( 350org, 2019)
Answer these questions:
How to make your voice heard
What are the most effective communication channels for reaching our target audience?
How can we develop a messaging strategy that resonates with our audience and achieves our objectives?
What are some creative ways to promote our cause and get our message out there?
How can we use social media to reach more people and engage them in our campaign?
How can we make our website and online communications more user-friendly and effective?
What kinds of events and activities can we organize to raise awareness and engage people in our cause?
How can we work with the media to get our story out there?
How can we get more people to sign up for our e-newsletter and follow us on social media?
How can we evaluate our communication efforts to ensure that we are achieving our goals?
Who can we partner with to help us reach more people and spread our message?
We have not found many keywords yet that have a high search volume and are also very relevant to Activist Handbook. Generic searches such has ‘how to get more likes on instagram’ are hard to compete with, since there are already many articles about this topic. These are not necessarily of high quality, but they are all very much optimised for search engines (often promoting some sort of service or product).
Monthly global searches
how to write press release
how to get more likes
how to get more likes on instagram
social media for nonprofits
newsletters for nonprofits
*According to Semrush
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