Each social media platform serves a different purpose. Social media play an important role in the mobilisation of activists. This page explains how they can be used as tools for your activist organisation, taking into account downsides such as censorship.
While most popular social media platforms like Facebook, Instagram and Twitter are owned by big tech, they are still a useful tool in growing your movement. In our guides we explain how to set up your socials to mobilise and engage people for your cause, while being critical of so called ‘clicktivism’.
We talk about how to use these platforms effectively for outreach and promotion of protest actions. In addition, we give practical advise on how to work around censorship and shadow bans.
With users spread out over so many different platforms, it can be hard to create good content for all, especially for small to medium sized movements. Social media management tools can help you work more efficiently:
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